Marketing Expense Ratio Calculator
Track your marketing spend relative to total revenue.
What is Marketing Expense Ratio Calculator?
The marketing expense ratio shows what percentage of your total revenue you are reinvesting into marketing and advertising. It is the guardrail metric that helps you determine whether your marketing investment is proportionate to the revenue it generates.
How to Use This Tool
1. Enter your total marketing and advertising spend for the period. 2. Input your total revenue for the same period. 3. Click calculate to get your marketing expense ratio as a percentage.
💡 Pro Tip: If your marketing ratio is rising but revenue growth is not keeping pace, your campaigns are becoming less efficient. Use this calculator quarterly to spot that trend early and reallocate budget toward higher-performing channels before the gap widens!