Customer Lifetime Value (CLV) Calculator

Estimate total revenue per customer over their lifetime.

Average Purchase Value ($) Purchase Frequency (per year) Average Customer Lifespan (Years)

What is Customer Lifetime Value (CLV) Calculator?

Customer Lifetime Value is the total revenue you can expect from a single customer throughout their entire relationship with your business. Understanding CLV tells you how much you can afford to spend acquiring each new customer and which customer segments are most valuable to retain.

How to Use This Tool

1. Enter the average value of a single purchase. 2. Input how many times a typical customer buys from you per year. 3. Enter how many years a customer typically stays with your business. 4. Calculate your CLV.

💡 Pro Tip: Increasing customer lifespan by even 6 months can dramatically improve CLV without any additional acquisition spend. Focus on onboarding, engagement, and loyalty programs — retention is often more profitable than acquisition. Calculate the difference here!